In an effort to re-energize the Taco Bell image and expand their market share, Tricon Global Restaurants undertook a bold new study of interior concepts.

Taco Bell- Gretna, LA was FCA's answer to the "high-end" interiors concept.  Use of bright colors, deep textures, multilevel tables and chairs were the hallmarks of the new interior concept.

The exterior motif donned a new color palette, updated entry arches and a brand new sign concept.  All combined the store has had great customer response resulting in an annual sales of over twice their corporate average.

Taco Bell- Morrero, LA was FCA's answer to the "medium-end" interiors concept.  Use of bright colors, deep texture laminates, multilevel tables and chairs and a 12 x 12 Italian floor tile were the hallmarks of this new interior concept.

The exterior motif was a standard L-series Building with upgraded window treatments and a new color palatte.  The combination of all improvements resulted in high marks for customer satisfaction and an increase in same store sales of over 50% of it's predecessors.

To contact Taco Bell Corp. please write to -
Carlos Azalde at: cazalde@tacobell.com